I build interfaces that hold their shape under pressure. Type, system, motion, all carrying the same idea. ETHAN and 麟 are the same name in two scripts. This site is the rest of the work.
Based in San Francisco. Always shipping.
02 · Work
Two projects, in flight.
01brand + Shopify · 2026
Manestop
Ctx
A Singapore hair-replacement studio doing premium work, losing high-intent buyers to a storefront that read like a sterile clinic.
Move
Rebuilt the brand and the Shopify storefront top-to-bottom. Custom typography, narrative case pages, and trust copy doing the heavy lift that discount badges used to.
Result
Live rollout in progress, section by section. Visitors meet the craft before they meet the price; the booking funnel is the next test.
02SEO research SaaS · 2025-2026
BriefWorks
Ctx
SEO tools optimise for keyword volume. Writers wanted research that thinks like an editor, not a dashboard.
Move
One pass from search terms to editorial angle. Live SERP scraping plus LLM synthesis, wrapped in a writer-first surface where the brief itself is the product.
Result
Used daily by indie SEO operators. Articles written with the tool consistently rank, including a 3,500-word flagship piece that anchors the BriefWorks blog.
03 · Playground
Things that work, click and drag.
01Ranchu3D · WebGL. Tap the water to feed.
02Kozmic IconsVector library · 2024. 1,699 hand-drawn icons rendered as a single specimen.